Pacific Standard Taproom


OBJECTIVE
Conceptualize and design a new tap room for Half Moon Bay Brewing Co. in Berkeley, CA that showcases the best West Coast craft beer.

SOLUTION
A major necessity when designing the look and feel of the tap room was that it would not stray too far from the Half Moon Bay Brewing Co. logo. With that in mind, the team decided on a serif logo and secondary logo that featured the oval shape and hop that is currently used by HMBBC. 

The overall look and feel of Pacific Standard is simplistic and minimal to not distract from the real star of show... beer! 

Photos by P.Krichner


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